Partners in Pens
You can never really underestimate the power of marketing. My firm was ranked #4 in our area as far as personal injury lawyers are concerned. The other firms have a larger budget to flood the morning airwaves with advertisements, but we did not have that option. We have a TV spot, but it’s reach and frequency is limited by budget. I had the idea of giving away personalized pens in a cup in the lobby. These pens provide a phone number, and if just one person takes their case too us because of the pen, they will have paid for themselves over and over.
